URL Structure: Tips for Combining SEO and URL Best Practices
URL structure is one of the most important and basic elements of SEO and, even in this day and age, far too many sites ignore URL best practices. If you have ever encountered an overly long URL that is mostly a series of numbers that mean absolutely nothing to you (or anyone else besides the site’s original webmaster for that matter), then you know exactly what I mean. Below are the basic guidelines for creating search engine friendly URLs that both users and web crawlers will find appealing.
1. Keep It Simple Your URL structure should be straightforward and easy to comprehend. It should describe what is on the page in a way that makes sense to both people and bots alike. Use words instead of numbers whenever possible. For example, include a brand or product name instead of an invento