Bing To Encrypt Searches By Default and Referrer Data To Go Not Provided This Summer
Bing announced they will begin encrypting their searches over TLS. So instead of seeing referrals from http://www.bing.com, they will begin coming from https://www.bing.com.
This happens this summer and with the change, Bing will no longer pass query data to webmasters. The [not provided] saga will be expanded from Google to Bing, where marketers won’t be able to know in detail how searchers are finding their sites through the top two leading search engines.
Google began doing this over three years ago and now Bing has made the decision to make the switch.
Duane Forrester from Bing said, “while this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able t