The Viral Marketing refers to as marketing techniques which uses pre-existing networks to produce increases in brand awareness or other marketing objectives such as product sales via self-replicating viral processes. There are different types of viral marketing, all of them using same fundamental principles. The passing the messages along encourage users to send them along to others, such as e-mail with instructions to forward at the bottom or humorous video clips. Incentive-driven messages offer rewards in exchange for providing e-mail addresses. The best viral marketing campaigns however use the principles of viral marketing tactfully to avoid negative reactions and ensure a high pass-along rate the number of recipients that will pass the message to each others. Much like the common cold, effective viral marketing uses people to unwittingly transmit emails or messages with their social network which takes the concept of word of mouth and enhance it with instant global communication afforded by the Internet. Unlike a traditional marketing massage, viral marketing enables the customer to actually buy what you are advertising about on the spot, just after seeing your viral message. This is done by simply placing an online purchase link somewhere along with your viral massage. This is never that easy in the case of conventional marketing. The viral marketing is great if you are just starting your business. If you don’t have the budget for a conventional campaign and you desperately need the publicity, viral online marketing is your right choice! The Viral marketing Vs Traditional marketing Major differences we distinguish between the Viral marketing and Traditional marketing is that viral marketing is that is applies word of mouth advertising in an exponential fashion using the Internet whereas Traditional marketing uses the media as TV, Radio and Newspaper. Traditional marketing was a one too many communication processes where the goal was to broadcast your message to as many people as possible. With viral marketing you seek to light the fuse, so to speak, so that you create a buzz that gets the network talking. People within the group then pass your message to others and it reaches more and more people by itself. We distinguish Viral Marketing and Traditional Marketing according to following two aspects.
- Targets to specific interest: Internet Marketing places an emphasis on marketing those appeals to a specific behavior or interest, rather than reaching out to broadly-defined demographic. The off-line marketers typically segment their markets according to the nature of business, age group, geography, sex and other general factors. The online marketers have the luxury of targeting by activities. For example, a kayak company can post advertisements on kayaking and canoeing websites with the full knowledge that the audience has a related interest.
- One – to – One approach: The targeted user is typically browsing the Internet alone, so the marketing messages can reach him / her personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.