Seo Blog

Bing To Encrypt Searches By Default and Referrer Data To Go Not Provided This Summer

Seo Blog
Bing announced they will begin encrypting their searches over TLS. So instead of seeing referrals from http://www.bing.com, they will begin coming from https://www.bing.com. This happens this summer and with the change, Bing will no longer pass query data to webmasters. The [not provided] saga will be expanded from Google to Bing, where marketers won’t be able to know in detail how searchers are finding their sites through the top two leading search engines. Google began doing this over three years ago and now Bing has made the decision to make the switch. Duane Forrester from Bing said, “while this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able t

Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’

Seo Blog
Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s Q1 earnings report — that beat revenue expectations but didn’t wow stock traders hoping for faster growth in monthly active users — Costolo presented the case. Costolo said Twitter is delivering the two things marketers care about most: scale and engagement. The Twitter-owned MoPub ad network reaches more than 1 billion iOS and Android users create native app ads and Costolo said that Twitter will enhance it with a second-quarter launch of a system that will allow advertisers to bid across the  full inventory using a single interface. “To be very clear,” he said, “there are very few oth

Expedia & Google: No Comment From Both About Possible Expedia Penalty

Seo Blog
Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plunged, according to measurements by Search-metrics: This comes after accusations last month, which sparked discussion, that Expedia was obtaining links in a way that go against Google’s guidelines. So, did Google punish Expedia and if so, for exactly what? Google told us: We typically don’t comment on specific companies regarding search rankings. As for Expedia, when asked about the accusations and visibility plunge, its PR agency of record HL Group responded to say: Expedia will not be commenting on this story. If we hear more, w

40 Percent Of Google PLA Clicks To Come From Smartphones!

Seo Blog
By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG andIgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance in 2014. “As mobile shoppers utilize Google Shopping more in-store and on-the-go, we expect these holiday CTR trends to continue in 2014,” Marin projects in the new The State of Google Shopping report. By December 2014, Marin expects retailers to allocate roughly a third of their PPC budgets to PLAs and that 40 percent of all PLA clicks will come from smartphones. PLA share of spend among Mari

Penguin 2.1 Unleashed: Should We Be Worried?

Seo Blog
Do we really need to be scared of Penguin 2.1?  Before hand we go gaga over the Penguin saga, let us get the general idea of Penguin Concept in brief. Penguin is anti-spam search algorithm that basically looks for sites that are prone to spamming and even purchasing paid Links.  Google has always been focused to provide quality Search Engine Result Page (SERP), and over the time it has been changing its search algorithm time to time to eliminate web spamming. Previously, Google updated major and minor version of Penguin updates. Penguin, a spam fighting algorithm has been out on action with five different versions till now such as Penguin 1, Penguin 2, Penguin 3, Penguin 2.0 and latest Penguin 2.1 released on October 4, 2013. To predict about the effect of Penguin 2.1 can be difficul
Google Glass Will Be Available To You This Year

Google Glass Will Be Available To You This Year

Seo Blog
The Verge has confirmed with Google that a “fully-polished” version of Google Glass will be ready for consumers by the end of the year, that it will cost “less than $1,500,” and that it will be compatible with both Android and iPhone. Also, they’ll come in colors like: Shale, Tangerine, Charcoal, Cotton and Sky.   The Verge Editor-in-chief Joshua Topolsky had the opportunity to take the device for a spin, and has written the most in-depth hands-on account of it that we’ve seen so far. And the good news is that he seems sold on the device. The Explorer edition, which Google is currently taking applications for with the #ifihadglass contest, comes with a sunglass accessory which can be put on and taken off. As he notes, the device comes apart so you can attach different frames, lendin

URL Structure: Tips for Combining SEO and URL Best Practices

Seo Blog
URL structure is one of the most important and basic elements of SEO and, even in this day and age, far too many sites ignore URL best practices. If you have ever encountered an overly long URL that is mostly a series of numbers that mean absolutely nothing to you (or anyone else besides the site’s original webmaster for that matter), then you know exactly what I mean. Below are the basic guidelines for creating search engine friendly URLs that both users and web crawlers will find appealing. 1. Keep It Simple   Your URL structure should be straightforward and easy to comprehend. It should describe what is on the page in a way that makes sense to both people and bots alike. Use words instead of numbers whenever possible. For example, include a brand or product name instead of an invento

Apple-Samsung court meeting fails to get an agrrement

Seo Blog
In an unsurprising turn of events, the meeting between the CEOs of Apple and Samsung at the request of the court failed to achieve its desired purpose, as the two companies couldn’t come to an agreement. The meeting was attended by Apple’s CEO Tim Cook and Samsung’s CEO Choi Gee-sung and head of the mobile division, Shin Jong-kyun and lasted for nine hours on Monday and seven hours on Tuesday. It was presided by Judge Joseph C. Spero and took place at the request of U.S. District Judge Lucy Koh last month. Apple is currently suing Samsung for copying their designs and to get Samsung’s products off the market whereas Samsung is suing Apple for using their wireless technology patents and asking Apple to pay royalties. This meeting was held in the hopes of the two companies forming an agre

Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research

Seo Blog
Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would without it. One reporting improvement is that AdSense publishers can now view “all time” stats, meaning they can view all earnings, impressions, and clicks ever accrued over the life of the account. This is a feature that existed in the previous AdSense interface, and it’s now been brought back. Google has also made reporting information easier to access. Within the My Ads tab, each specific line item will have a “View report” link — users just need to click through to see performance data for that particular ad unit