Bing To Encrypt Searches By Default and Referrer Data To Go Not Provided This Summer

Seo Blog

Bing announced they will begin encrypting their searches over TLS. So instead of seeing referrals from, they will begin coming from

This happens this summer and with the change, Bing will no longer pass query data to webmasters. The [not provided] saga will be expanded from Google to Bing, where marketers won’t be able to know in detail how searchers are finding their sites through the top two leading search engines.

Google began doing this over three years ago and now Bing has made the decision to make the switch.

Duane Forrester from Bing said, “while this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able to see Bing as the origin (referrer) of the encrypted traffic, though analytics tools you are using to analyze your traffic generally have their own, proprietary way of including this information in their search reports.”

Bing said you can get “limited query term data” from these sources:

  • Search Query Terms Report in the Bing Ads UI or API
  • Adopt Universal Event Tracking
  • In Bing Webmaster Tools search reports

Mitra Primary School


Mitra Primary School

Mitra Primary School was established in 1980 to provide children not only with a high quality of comprehensive academic education but also to nurture them with psychological and physical development. Initially built as a pre-primary school to address the foundation of human character shaped during infant education, the school built up its reputation for educating children to become responsible, disciplined and academically skilled individuals. The school now has classes from Nursery to class V. Depending on circumstances; the school may consider adding higher levels.

The word “Mitra” means “friend” in Sanskrit. To enjoy learning with each other, it is essential for the children and the teachers to develop a relation where each is given attention for nurturing their mind, creativity, independence, and feelings towards the other. The teachers and the staff at Mitra School are dedicated in bringing up young children according to these educational spirits.

The following are the salient features of Mitra Primary School:
* Teaching Nepalese government curriculum in Japanese method
* Montessori based pre-primary (playgroup) and primary school
* High quality comprehensive academic education
* Focus on development of sound moral base
* Creativity and team work spirit
* Pioneer of music lesson with notation by modern musical instruments
* Special winter camp
* International student exchange
* Partnership with St. Mary Virgin Primary School of U.K. for advance educational programs and exchange of visits.

The School recently announced admission is open till the end of Baishak, 2072. For enquiries regarding admission, please contact:
Mitra Primary School
PO Box 3603
Chakupat, Patan Dhoka, Lalitpur
Tel.: 5260899

Graduate Conference on Environment and Sustainable Development in Nepal


Graduate Conference

Nepali society needs creative thinkers to better understand the changing social, political, cultural and economic environment. In particular, young people need to play a definitive and creative role in sharing their ideas and findings among their peers and other groups within the society. Graduates from Nepali universities must engage with each other and the wider society to promote economic development, social welfare and environmental stewardship.

The Central Development of Environment Science (TU-CDES), Resource Himalaya Foundation (RHF) and the Institute for Social and Environmental Transitions-Nepal (ISET-Nepal) have come together to create the Graduate Conference on Environment and Sustainable Development (GCESD) under the aegis of Tribhuvan University- Institute of Science and Technology and The Central Department of Environmental Science (TU-CDES).

Planned to organize every year, the conference will establish an inter-disciplinary knowledge sharing platform for young researchers. It aims to bring together Post Masters level graduates to present their research and review each other’s work. It provides with a milieu to young researchers (fresh university graduates) of environment, resource conservation, sustainable development and other relevant disciplines to present their research, findings of master’s dissertation and share their views on environment and development issues of Nepal. The conference enables participants to develop leadership skills although the expectation is that they will participate equally in the proceedings. The conference will also provide an opportunity for networking among thematic group members and experts.

The conference will be held on 29th & 30th March 2015 and will be the first of its kind in Nepal. The organizers intend to promote the conference as a Himalayan Knowledge Conclave that will happen every year. The government institutes and other organizations working in the field of environment and sustainable development back the conference.

Conference Date: 29 – 30 March,  2015
Venue: Conference Hall, National Trust for Nature Conservation, Khumaltar, Lalitpur

For detail, please contact
Dr. Ramji Bogati
Resources Himalaya Foundation (RHF)
Naya Bato, Ring Road, Lalitpur
Tel. 01-5537 502, Mobile- 9860779506

Study program organized by Japan Embassy Kathmandu


An official study program organised by Embassy of Japan in Nepal

Japan study program organised by Japan Embassy Kathmandu

Great news for the students planning to study in Japan!

The Embassy of Japan in Nepal is organizing an event on 7th February (Saturday), 2015. The event entitled “The 8th Japan Education Fair 2015” will be held at The Everest Hotel, New Baneshwor, Kathmandu, from 10:00 am in the morning till 5:00 pm.

The highlights of The 8th Japan Education Fair 2015 will be:

1. Meeting with highly recognised Japanese Universities:

  • Tohoku University
  • Osaka University
  • Kumamoto University
  • Waseda University
  • Kyoto University
  • Hiroshima University
  • Shibaura Institute of Technology

3. Free consultation from high level government and non- government Officials and members of the universities and The Embassy of Japan in Nepal.

The entry for the Education Fair is free!
Students applying for admission and scholarships to study in Japan need not worry about visa processing and should not entangle themselves worrying about being cheated because this program is officially carried out by The Embassy of Japan.
The main organisers of the event are:

  • Japan Student Services Organisation (JASSO)
  • Embassy of Japan in Nepal
  • Japanese Universities Alumni Association, Nepal (JUAAN)

Free admission for all the visitors.
For more information please contact EMBASSY OF JAPAN, Kathmandu on: 01-4426681

MICD- Master in International Cooperation and Development in Nepal


MICD- Master in International Cooperation and Development in Nepal

MICD, Master in International Cooperation and Development in Nepal, is a post-graduate and multi-disciplinary program aiming to provide students with competencies and skills necessary to contribute to a varied area for development and humanitarian response in Nepal and in the International scenario. The Master’s Program is designed to equip learners with both the academic background necessary to approach development in a critical way, and the project management skills needed by NGOs, INGOs, development agencies and public institutions.

Starting from 2012, The Master’s Program is offered jointly by Mid-western University (MU) and the International School of Advanced Studies (ISAS), in academic and technical cooperation with the University of Pavia in Italy, the University Institute for Advanced Studies (IUSS) and the Cooperation and Development Network of Pavia (CDN).

MICD is a partner of the Cooperation and Development Network of Pavia (CDN), which consists of five similar Master’s Programs offered in different continents.

The Network represents a unique resource for organizing joint academic activities among partner institutions, enhancing the mobility of teaching faculty and facilitating the exchange of students for attending seminars, pursuing internships and carrying out research activities.

MICD Office
Nayabato, Ring Road
Lalitpur – Nepal
Phone: +977-1-5544970 || Cell: +977- 98510-52320

Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’

Seo Blog

Twitter isn’t pleasing Wall Street these days.

Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s Q1 earnings report — that beat revenue expectations but didn’t wow stock traders hoping for faster growth in monthly active users — Costolo presented the case.

Costolo said Twitter is delivering the two things marketers care about most: scale and engagement. The Twitter-owned MoPub ad network reaches more than 1 billion iOS and Android users create native app ads and Costolo said that Twitter will enhance it with a second-quarter launch of a system that will allow advertisers to bid across the  full inventory using a single interface.

“To be very clear,” he said, “there are very few other companies with this kind of reach and we see a strategic opportunity here to assist marketers in making a shift from desktop to mobile.”

Some other key points from the call:

Live Events

Both Costolo emphasized Twitter’s live-event advantage, often returning to the 3 billion tweets about the Oscar telecast during the two days after the event. “That kind of reach and impact is why we now have TV measurement and ratings partnerships in 11 countries,” Costolo said. “And it’s what’s enabled us to build a partnership with Billboard for the first real-time chart to highlight the music of the moment.”

“The Emperor Has No Clothes”?

Costolo reacted strongly to a question about NBCUniversal’s head of research Alan Wurtzel’s claim that Twitter doesn’t drive TV ratings, given the network’s experience with the Winter Olympics. Said Wurtzel to the Financial Times: “I am saying the emperor wears no clothes.”

Costolo pointed to research that says otherwise and said Twitter’s TV strategy is based on data that shows a complementary relationship between TV and the social network. Costolo’s evidence:

  • study by Fox, the Advertising Council and Twitter, showing that 92% of users have taken immediate action — either tuning into a program or searching for it — after seeing a tweet about the show.
  • Symphony Advanced media study that said use of Twitter while watching TV decreases the likelihood an audience member will change the channel.
  • Nielsen study that found a causal relationship between Twitter activity and tune-in. The only three things that correlated with TV ratings in the study, Costolo said, were prior seasons’ ratings for the show, ad spend for the show, and Twitter activity.

“All of that tells us,” Costolo said, “that in addition to the growing number of content providers and broadcasters participating in our amplify program that our Twitter TV strategy is on the right track.”

Ad Engagement & Mobile Ad Revenue

CFO Mike Gupta said engagement on ads is up almost 700% year-over-year and 28% percent since last quarter. He said Twitter will continue to prioritize quality ads in user timelines. Mobile ad revenue, he said, is about 80% of the total, up from about 60% last year.

Expedia & Google: No Comment From Both About Possible Expedia Penalty

Seo Blog

Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plunged, according to measurements by Search-metrics:


This comes after accusations last month, which sparked discussion, that Expedia was obtaining links in a way that go against Google’s guidelines.

So, did Google punish Expedia and if so, for exactly what? Google told us:

We typically don’t comment on specific companies regarding search rankings.

As for Expedia, when asked about the accusations and visibility plunge, its PR agency of record HL Group responded to say:

Expedia will not be commenting on this story.

If we hear more, we’ll update. And stay tuned. If this was a penalty (and it seems likely), and if it’s one that stays longer than a few days, it could go to hurting Expedia’s bottom line. In that case, Expedia might follow as some other companies have done to disclose the traffic hit as a risk or explanation for any loss in revenue.
Source: by Danny Sullivan

40 Percent Of Google PLA Clicks To Come From Smartphones!

Seo Blog

By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from CovarioRKG andIgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance in 2014.

“As mobile shoppers utilize Google Shopping more in-store and on-the-go, we expect these holiday CTR trends to continue in 2014,” Marin projects in the new The State of Google Shopping report. By December 2014, Marin expects retailers to allocate roughly a third of their PPC budgets to PLAs and that 40 percent of all PLA clicks will come from smartphones.

PLA share of spend among Marin’s retailer set grew relatively slowly in the first three quarters of 2013, rising just 3 points from from 12 percent of spend in January to 15 percent in October. That spend accelerated in the holiday season: PLA share of spend rose to 18 percent in November then hit 23 percent of spend in December. Marin saw some advertisers put as much as 80 percent of their paid search budgets toward PLAs in these months.

pla share of spend 2013 marin softwareIn Q4 2013, text ad CPCs rose just 3.9 percent year-over-year while CPCs for product listing ads jumped 44.3 percent year-over-year. And the average cost-per-click for PLAs is also rising faster than it is for text ads. Retailers included in the Marin report saw text ad CPCs rise 21 percent by December compared to January 2013. PLA CPCs increased by 141 percent in that time as more retailers jumped on PLAs for the holidays. These results are in keeping with RKG’s 4th quarter analysis that found CPCs for PLAs outpaced text ads for the first time during the holiday season.

Click-through rates on those PLA ads also jumped, rising 20.5 percent in Q4 year-over-year. In comparison, CTR on text ads bumped up just 4.6 percent. In November and December, click-through rate increases for PLAs were driven by smartphones.

PLA ctr by device q4 2013 marin softwareMarin’s data comes from a sample of enterprise retailers included in the Marin Global Online Advertising Index that each spend over $100,000 per month on Google text ads and PLAs.

Source: Jan 21, 2014 at 8:30am ET by Ginny Marvin

Penguin 2.1 Unleashed: Should We Be Worried?

Seo Blog

Do we really need to be scared of Penguin 2.1?  Before hand we go gaga over the Penguin saga, let us get the general idea of Penguin Concept in brief. Penguin is anti-spam search algorithm that basically looks for sites that are prone to spamming and even purchasing paid Links.

penguin-21-1381149212 Google has always been focused to provide quality Search Engine Result Page (SERP), and over the time it has been changing its search algorithm time to time to eliminate web spamming. Previously, Google updated major and minor version of Penguin updates. Penguin, a spam fighting algorithm has been out on action with five different versions till now such as Penguin 1, Penguin 2, Penguin 3, Penguin 2.0 and latest Penguin 2.1 released on October 4, 2013.

To predict about the effect of Penguin 2.1 can be difficult but however it was presumed that it will likely to affect 1 % of searches. Previously, Penguin 2.0 affected 2.3 % of searches and went deeper in to the websites regarding unnatural linking and other spamming stuff.

But Penguin 2.1 seems to have bigger impacts on webmasters and search engine optimization communities. Many of the Webmasters witnessed a sudden decline in their Google analytics, some Google analytics were recovered greatly whereas some of the websites does not seems to have any impact after the Penguin 2.1 went on live. It is believed that newer generation of Penguin not just about home page and its title but every page of the websites and content’s usefulness and uniqueness.

has stated that the change will decrease rankings for sites that they believe are violating Google’s existing qualityimages (1) guidelines. They have always targeted webspam in their rankings, and this algorithm represents another improvement in their efforts to reduce webspam and promote high quality content.

Moreover they have stated; “While we can’t divulge
specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics”.

Well, there is still many things left to witness what Penguin have installed for us, till then let’s say we would do SEO like good guys and forget getting  caught up in Mugshots.

TOUCHKON :: Smartphone and Tablet PC, Dubai


TOUCHKON:: Innovation in Technology!touchkon_fb_profile pic

TOUCHKON is a leading innovator of wide range of Information Technology products retaining matchless accountability for both the consumers and professional markets.

TOUCHKON, dedicated to innovation in technology, where innovative idea come together blending dynamic technical skills, intuitive human interface and strong infrastructure. In everything we do in our mindset and sustainability work is clear to always be sincere and credible to our customer and partners. We are highly committed to the continuous improvement of the sustainability impact of our brand from product design and production to always being a responsible member of the communities in which we operate. TOUCHKON does not only comply with the applicable laws and regulation, rather we are also working hard to exceed customer and market requirements in environmental, sustainability, social and economic. With all these efforts, TOUCHKON hopes to contribute to a richer experience and better world for all to our worldwide customers and partners.

For more brand information, visit the official website of TOUCHKON: